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Unpacking The Impact: "My Baby"
How Creative Testing Propelled 'My Baby' to Viral Status and Bigger Than Expected Electoral Victory
Dec 22, 2023
•
Quinlin Kelly
and
Ryan Irvin
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Unpacking The Impact: "My Baby"
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Equipment Matters
Peeling back the curtain on why Hollywood’s best invest hundreds of thousands on cameras and lenses.
Dec 19, 2023
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Equipment Matters
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Ready to Create World-Class Creative?
A breakdown of some key tools of the trade.
Dec 13, 2023
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Ready to Create World-Class Creative?
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Head First: The Power of Diving Into Creative Risks
The Essence of Persuasion and the Need to Take Risks
Dec 11, 2023
•
Quinlin Kelly
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Head First: The Power of Diving Into Creative Risks
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Unity: The Persuasion Principle that Brings People Together
Imagine a big event in a city where people from different backgrounds and beliefs come together to support a cause. Let's think of a nonprofit event…
Dec 7, 2023
•
Ryan Irvin
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Unity: The Persuasion Principle that Brings People Together
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What is ACR Data?
Smart TVs Are Creepy, but They Can Also Provide Invaluable Data
Nov 20, 2023
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What is ACR Data?
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The Anatomy of Great, On-Message Video Ads
Discover how to turn empty rooms into full hearts with impactful video that connects, moves, and evokes emotion.
Oct 5, 2023
•
Quinlin Kelly
and
Alyson Quigley
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The Anatomy of Great, On-Message Video Ads
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AI Disruptions in Campaigns & Advertising
AI is quickly changing things, and it's here to stay. Is it our best new tool or something to fear?
Sep 1, 2023
•
Kellie Lounds
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AI Disruptions in Campaigns & Advertising
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