The Changemaker

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Unpacking The Impact: "My Baby"
How Creative Testing Propelled 'My Baby' to Viral Status and Bigger Than Expected Electoral Victory
 • 
Quinlin Kelly
 and 
Ryan Irvin
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Equipment Matters
Peeling back the curtain on why Hollywood’s best invest hundreds of thousands on cameras and lenses.
Ready to Create World-Class Creative?
A breakdown of some key tools of the trade.
Head First: The Power of Diving Into Creative Risks
The Essence of Persuasion and the Need to Take Risks
 • 
Quinlin Kelly
Unity: The Persuasion Principle that Brings People Together
Imagine a big event in a city where people from different backgrounds and beliefs come together to support a cause. Let's think of a nonprofit event…
 • 
Ryan Irvin
What is ACR Data?
Smart TVs Are Creepy, but They Can Also Provide Invaluable Data
The Anatomy of Great, On-Message Video Ads
Discover how to turn empty rooms into full hearts with impactful video that connects, moves, and evokes emotion.
 • 
Quinlin Kelly
 and 
Alyson Quigley
AI Disruptions in Campaigns & Advertising
AI is quickly changing things, and it's here to stay. Is it our best new tool or something to fear?
 • 
Kellie Lounds
The Changemaker
The Changemaker
Useful information to help you persuade and win.
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