The Changemaker!

Stories and Analysis to Help You Persuade and Win

Hey there, Changemaker,

Kalli Turcotte and Ryan Irvin here. We are so excited about this newsletter. It's the culmination of nearly two decades of experience from folks across our team.

The purpose is simple: to help you improve and win.

We want to help you learn faster and win more. That is our purpose and we truly hope it helps.

In our day-to-day, we run Change Media Group, a paid media firm that makes award-winning creative and delivers ads to folks on TV and across the digital landscape.

Why do we do what we do? Because we think that getting the right folks elected and winning on key issues is an important way to make the world a better place. We have been blessed by the gifts and opportunities of this amazing country, and we want the same opportunities for every person in every corner of this nation. We are proud to be Americans, and we are proud to spend our days striving to make our country a better place for everyone.

Our team members are experts in the areas of advertising, targeting, cinematography, design, messaging, and strategy. Together, we have worked on more than 400 races across the United States in more than 40 states, from city councils and state legislatures to Congress and all the way up to the Presidency.

We have also won more than 100 prestigious awards along the way like the ADDY’s, the Reeds, the Powerful Idea Awards, and the Pollies.

In 2023, more than 500 firms across the United States applied to win Pollie Awards, Change Media Group won the most of any firm in the country!

Winning is great.

Developing expertise is amazing.

Honing one’s craft is incredible.

But what does it matter if those lessons can't be used by folks across the progressive, nonprofit, and Democratic space?

That is why we created The Changemaker, and why we are sharing it with you.

We are not perfect. We have made plenty of mistakes along the way and will make plenty in the future, but we will use this newsletter to share our mistakes with you, so you can learn and grow as we learn and grow.

Each quarter you will be receiving The Changemaker, and it will be full of incredibly useful information you can take and use in your day-to-day work winning on issues and in elections.

We hope you enjoy The Changemaker, and please feel free to email us:

kalli@changemediagroup.com and ryan@changemediagroup.com to share stories, ideas, feedback, and most of all successes as you begin to use these ideas in your day-to-day.

–Kalli and Ryan