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April 2025

What Do Costs Got To Do With It?
Ever heard of an earworm?
 • 
Ryan Irvin
Hasta La Vista, Ad Fatigue! YouTube's 'Target Frequency' Revolutionizes Campaigns
Imagine you're a voter heading to YouTube to catch up on the latest recipe ideas on your favorite YouTube channel, only to be interrupted by the same…
 • 
Matisen Douglas
Outside the Box Creative for a Busy World
The political ad space is more crowded than ever, making it a challenge to break through the noise.
 • 
Kellie Lounds
 and 
Mari Bourbon
Keep it Simple, Stupid. The Art of Clear Language.
Clear language is like a superpower that lets you get your message across quickly and easily.
 • 
Kalli Turcotte
 and 
Ryan Irvin
Leveraging Streaming TV
In today's rapidly evolving digital age, the landscape of political advertising is undergoing significant transformation.
 • 
Matisen Douglas

March 2025

Social Proof: C'mon, y'all. Everyone's doing it!
Use the ripple effect of "Social Proof" to propel your effort. Tapping into this mental shortcut can boost persuasion.
 • 
Ryan Irvin
Prioritizing Authentic Digital Within Your Campaign
Working on Governor Tim Walz’s Digital Team in 2022
 • 
Alyssa Henzler
Moving Beyond the Culture Wars
Like far too many of us, my post-election coping mechanism has been endlessly scrolling through social media and consuming a flood of political takes.
 • 
Kellie Lounds
Create, Test, Win.
In a game of inches, where the thinnest margins decide the direction of the country, randomized controlled trials (RCTs) are essential.
 • 
Ryan Irvin
Abortion and Trump
Can voters have their cake and eat it too?
 • 
Kellie Lounds
 and 
Ryan Irvin
© 2025 Ryan Irvin
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